What is local SEO, and how does it help tradespeople?

Local SEO is how you show up when someone nearby searches for your trade, like "electrician near me" or "roofer in Leeds". For tradespeople it comes down to a few things: a complete Google Business Profile, genuine reviews, a fast website that names your trade and town, and consistent contact details across the web. Get those right and you appear in the map and local results where the calls are.

The map results are the prize

Most local searches show a map with three businesses at the top. Getting into that pack, driven mostly by your Google Business Profile and reviews, is where the local calls come from.

Consistency matters

Your business name, address and phone should match everywhere they appear online. Inconsistent details confuse Google and cost you rankings.