What makes a good website for a tradesperson?

A good trades website is fast on a phone, makes calling one tap away, shows your services and the area you cover clearly, has real reviews, and is set up to appear in Google locally. That is it. It does not need animations or clever wording. It needs to load quickly, look trustworthy, and make it easy to press call.

Mobile first, and fast

Your customer is on a phone, often standing in a kitchen with a leak. If the site is slow or fiddly on mobile, they bounce. Speed is not a nice-to-have, it is the whole job.

Clear services, area, and proof

Say exactly what you do and where, in plain words. Show a few reviews. Make the phone number and a click-to-call button impossible to miss.

Found on Google

Titles that name your trade and town, a connected Google Business Profile, and a fast site are what get you into local results, which is where the calls come from.