£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
Parents looking for a childminder are looking for a second home, and they search like it: town name, reviews, Ofsted, gut feel. A childminder's website does what a Facebook profile cannot: your Ofsted registration and outcome, your daily rhythm, the schools you pick up from, food, fees, and the vetting of everyone in the house. Photographs of the play spaces (no children's faces needed) let parents picture the day. The form asks child's age and days needed, and you reply knowing the enquiry is real and local.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.