£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
Every practice says it accepts new private patients; the ones that actually gain them are findable and clear about money. Patients search 'dentist Cannock' with two questions: can I get in, and what will it cost. A practice website that states new-patient exam fees, shows the practice and the dentists as real people, and offers an appointment request form converts the searchers the others scare off with silence. Whitening, implants and Invisalign are searched separately by patients with budgets already formed; each deserves its own clear page with honest price ranges.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.