£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
Learners and their parents shop for instructors the modern way: search the town, compare prices, check pass photos, message the one who seems patient. Waiting lists hide this, but lists shrink and recessions cull them. An instructor's website states lesson and block prices, manual or automatic, your pass rate evidence (the wall of test-centre selfies), areas covered and how the diary works. Automatic demand is climbing year on year; if you teach it, say so loudly, because that search has half the supply and all the urgency.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.