£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
The chains spend millions saying every high street is the same; an independent optician's website is the counter-argument. State what the chains cannot: the same optometrist every visit, OCT as standard, frame ranges the multiples do not carry, repairs done at the counter. Patients overdue a test search when the headaches start or the arm gets too short for the menu, and they will choose the practice that feels like a clinician rather than a conveyor. Show the team, the kit and the test fee, and let the door do the rest.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.