£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
Pest problems are searched in disgust and urgency, usually at night, often in embarrassment. The customer wants discretion, speed and a fixed price, and they want to know you are qualified to use what you use. A pest controller's website states BPCA or NPTA membership, treatment pricing by pest, what a visit involves, and an unmarked-van line if you offer one. Wasp season alone justifies the site: every July the searches spike, the work is same-day, and the controller who appears with a price gets the job while the others are still returning voicemails.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.