£499 once. Optional £49/mo if you want it managed. Real working preview in 24 hours, no card. First lead in 60 days or your money back, and you keep the site.
The high street's quiet killer is not online shopping; it is being invisible at the moment someone nearby searches for what you sell. An independent shop's website is a signpost more than a store: what you stock, the brands, the opening hours that are actually true, parking, and the personality that makes a visit worth the trip. Add click-and-collect or vouchers if they suit, but the core job is simpler: when the town searches, exist, and look like somewhere worth walking to.
If the site doesn't put a new enquiry in your hands within 60 days of going live, you get the full £499 back. And you keep the site. That is the whole clause; there is no asterisk.
I'm Harry Yule, one developer in Manchester. I write every site by hand, at night mostly, because I watched an agency take a roofer's £1,800 for a WordPress site that never worked. No templates, no page builders, no project managers. One craftsman, your trade, your town.